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Facts about social media that will make you think twice


According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Proposition development is about working out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not targeting the same keyword phrases in a way that can cannibalise your rankings. Search engines also don’t espouse that the sky is blue. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this.

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